"We don't rise to the level of our expectations, we fall to the level of our training" - Archilochus
Okay, so this is a sales page for a... errr, I don't really know what to call it. Which is possibly not the best start.
I mean you could call it life-coaching, but then it just sounds so lame. And managed by somebody with a website full of pictures of people hugging at sunset, or wearing one of those Britney microphones, yelling at a vast audience all holding their hands in the air.
And this is NOT that.
So, let's go with 'exercise and nutrition-based coaching program' on the proviso that we all understand from the get-go that while it certainly does include both of these factors - they are likely to be the least important considerations.
I also have to make a point of spelling out what this is all about because, how else would you know where you are - none of the usual signposts are here.
For starters, we are over a hundred words in, and you are yet to encounter a pic of me with my shirt off. I know that’s already jarring for a fitness info page, but this is not about me - it’s about you. If I could have made this page with a mirror on it, I would have, but the internet is dragging the chain in that department so instead, please use your imagination.
Imagine yourself.
Oh forget it, you better go and get a mirror. Got one? Good.
Look at it. Hold it up here.
No. Turn it around. So you can...oh for the love of...
Got it? Okaaay.
See that person. That person has next to no idea how their body and mind work.
I know!
Crazy.
Now, don’t feel bad. It's definitely not your fault - it’s a gross failure of the education system on a global scale - but it is, also definitely, your responsibility. Because the owner (proud or otherwise) of you, is you.
And because of this, as Archilocus (a wise old Greek personal trainer) reminds us in the quote at the top of the page - you will have found all things health, fitness and diet to be a struggle. At the very least a hell of a lot harder than it needs to be.
I am not for a minute suggesting that you should, or that it is necessary to, devote yourself to becoming an expert in all things fitness and nutrition, but invite you to consider that, if not yourself, who else is to be the expert on you?
It's at this point, if not earlier that you may be broaching the ‘who the hell are you?’ bit.
Which is a good point.
The reason 99.9% of my clients do this is not only because they don’t know what is best for them. It’s because they think they do.
How could they not?
They have been inundated with fitness and dietary ‘advice’ for as long as they can remember, all of it screaming promises, miracles, and secrets, at them in ten different shades of bullshit. So, when it comes to all things fitness and diet, they have good reason to believe they are experts.
So why is everything a struggle? Why would they come to see me at all?
I’m glad you rhetorically asked. The ledger of success and failure at Leftfield Training is crystal clear. The quicker you surrender to the process, the quicker you’ll see the change you desire.
My job consists almost entirely of peeling away layer after layer of myth. The end result, health, happiness and fitness. Most fitness and dietary frustrations are due to misplaced effort and following what amounts to marketing, instead of a map. Repeatedly. Once they are out of the way, most find that there is considerably less work involved in being fit than to not be.
This always means the killing of cows. Relax - only sacred ones. And the good news is that once you knock over one fervently held belief concerning fitness or diet, the rest start to look decidedly shaky. Although some clients, of course, are determined to defend their position - despite it being precisely the place they are paying me to guide them away from - at all costs.
Again, the sole reason for all of this; IGNORANCE. A complete absence of the basic knowledge of how the body and mind work.
Now, you're struggling to process the fact that some Kiwi dude living in Australia, in an info page - a sales page no less - just called you ignorant. It’s okay. Be cool. I promise it'll get better.
[An empty promise - already we're on track to make it more like a fitness or diet sales page!]
Right, so where were we.... clients not listening, you have no idea… oh yeah...
Well if you are the ignorant one here, and again we broach the 'well who the hell are you' question, this might also sound as if I’m positioning myself as the font of all knowledge.
[Now, if you read that and decided that I made a typo and either I meant to use the word 'fountain' or I intended to describe myself as a graphical representation of text, in that instance, I am at least the font of some knowledge. You're welcome]
But with regards to your ignorance, no, I am nothing of the sort. I am neither The Oracle, nor The Chosen One.
And even if we sing it, c'mon let's sing it!
I am not the Dreamweaver. For were that the case, I would, for sure, have a photo of me with my shirt off, in all my internet-breaking glory, right about here. Instead - you just get this - 'trust me, I’m a coach’ looking deal, which is me, here to tell you that no, it’s not me that knows better, it’s you.
Which, coming off the back of the whole ignorance thing is, admittedly, confusing. So let me explain that it's only because, at some point, you stopped listening to your body and mind. And they are very clear about what you need at any given moment if you care to listen.
In addition to the physical benefits this creates a host of additional advantages, a ripple effect that carries far beyond your training sessions. While this might sound like a fantasy it arises from the realisation, not intellectually but experientially, that you have been guided not be me, but by your body through the entire process.
And it’s not only you that will be calling the shots, but also EVERYBODY else, otherwise known as, science.
Because this framework, in an allergy-free receptacle, is about taking what we all know for sure, and massaging that into your daily life.
So that you can start working WITH YOUR BODY FOR ONCE IN YOUR LIFE rather than against it.
None of this science is up for debate or open to interpretation. It is the clear-cut consensus as to how your body and mind function and what they respond to. These are the rules, and if you want to do anything other than muddle your way through the game of life, you want to learn them.
To give a clearer picture:
After an extensive assessment and discussion re where you are at and where you want to be going, this is roughly how it plays out:
Then we both wait and see what happens. Actually, I wait and see, while you listen - what do your body and mind have to say about that?
Then, we modify as necessary, and repeat. And that pretty much covers it. No illusions, no mystery. Until you have a very good idea about exactly what makes YOU tick. Which in today's society makes you damn near superhuman.
The rules and principles are not mine, nor are they secret, miraculous, or anything else that sounds remotely sexy. Determining which of these principles best applies at any given moment and coaching you through it is my department. The rest, all you.
An online coaching program guiding you through whatever you need, in whatever dose, at whatever time:
exercise
nutrition
recovery
meditation
sleep
mindset
stress
time-management
productivity
But it would be a mistake to view that as meaning it must correspondingly dominate or consume your life. 'Living for fitness' is not the point, it is just the opposite. You’ll learn just how little effort is required when it’s applied in just the areas, in just the right order - and only at the right time.
THIS IS LIFESTYLE JIUJITSU
And you will soon discover this is less effort than you are likely currently expending in ignorance of these factors. In broad terms, the framework is the same for everyone - your body is calling the shots. Within this is a system of triage to identify and address the barriers between where you begin and where you want to get to, making the specifics of the process wholly unique to you.
Your coaching progresses through a health first (and only then) > fitness > performance, framework.
Why? Because that's how your body works.
And doing anything that runs contrary to that - like most of what is offered by the fitness and diet industries - will only lead to tears.
If you happen to be thinking that you never give any of this a second thought, all while enjoying a body that looks, feels and performs how you want it to, then, I apologise, but you have read a long way to learn that this is probably not for you. On the other hand:
If you want to finally feel good about your body and what it can do.
If you want to be fit and healthy enough to run and play with your grandkids - whether you have them yet or not.
If you want to know what's it like never to have to read another goddamn thing about diet or exercise again and know that you have got it all covered.
THIS IS FOR YOU
Eliminate the guesswork and confusion surrounding your fitness and nutrition - cutting through the fitness and weight-loss bullshit that saturates our lives. Less a service of personal training this is a process of lifestyle re-design. This is by necessity. Exercise is, of course, one of the tools available but very often it is not applicable as a first step. Following an extensive consultation and assessment process it retains the overarching theme of cultivating your own fitness and nutritional practice and is not for those who just want to be told what to do. All too uncommon, these skills will have you miles ahead of the zoo-human curve. It is for those who want to take control over how they look, feel and perform. Permanently.
What you can expect
An evidence-based protocol incorporating the best practices of exercise science, nutrition, and behaviour change. Through learning and following the physiological principles that govern your body and mind, you'll discover that your goals are not something to be strived for or chased and that fitness, however you might define it, is not an endless pursuit to be grudgingly endured, it just happens. It can’t not. Not without effort, to be clear, but an effort that is assuredly rewarded. All the help you need to help yourself.
What you can’t expect
There is no detoxing, juicing, or any other 'modality' that might be deemed pseudoscience. There is no mindless exercise, with a clear distinction made between 'tired and sweaty' and 'better' - not always the same thing. There is no restrictive dieting, calorie-counting or meal plans not only due to a lack of efficacy but because they only encourage further disconnection from the body. There is no supplement and/or equipment up-selling and all guidance comes uncompromised by any affiliation.
Priced from just 35 USD a week and with a 30-day money back guarantee this is a risk-free opportunity. And while you might well decide that any commitment to learn this belongs in the too-hard basket, the unfortunate reality is that without this understanding, your whole life goes into that same basket.
Register for your free no obligation phone consult below noting that in some circumstances this coaching program may not be the best option for you at this time. If that is the case I have the integrity to say so, and will advise you as to your next best step, as I see it.
ONE FINAL THING ( I promise)
In yet another break from standard fitness protocol, you will have noticed there are no 'before and after' pics plastered all over this page. Over the past 8 years I have played my small part in hundreds of 'success' stories, and I absolutely advise my clients to use these photos as their own measure of progress, but I never have used these photos for marketing and never will. Aside from being easily faked, or merely capturing a very temporary 'result', I don't see it as any sort of fair trade-off:
- I'll use you as a marketing tool, yes, in your underwear, if I do my job - what you're paying me for.
I don't employ my clients for my own ends, they employ me. I can’t imagine enjoying the prospect of being plastered all over the internet in my underwear, so I don’t see the use of these pics as a demonstration of proficiency, more a demonstration of placing my own needs before those of my clients.
Fitness and nutritional marketing, along with most of what lies behind it, is invariably total bullshit and I will not be joining in. To be clear, I also don't claim any lack of failure - behaviour change is hard. If it wasn't, you wouldn't need me. But, at times, I don't make any difference either. That's the reality. But if you have any concerns as to the efficacy of this coaching, I am happy to put you in contact with a current participant or graduate, and aside from having a chat to them, they can show you their undies pics if they wish.
I don't do social media either (if you're interested, this is why) and I well know this doesn't help clear up the 'who is this mystery man?' factor. However, don't forget the following two points, because I want to make this a decision you won't be losing any sleep over - because then my first job as your coach will only have to be to get you to sleep better, so it doesn't make sense on any level.
You have a 30-day money back guarantee, and I can report that a few (< 10%) do avail themselves of it. While this can be for any number of reasons it's usually because it's discovered to be something quite different than the typical 'do this exercise and eat this' program. In any case, while thirty days is probably not enough time to see any dramatic success, it's more than enough to answer the 'is this guy full of shit?', question. Spoiler Alert: No.
At this stage, you're just scheduling a phone call. Nothing to lose - it's just a chat on the phone, you know, like normal people. Well, I don’t know about you…. but I'm normal. Okay…. normalish.
I look forward to talking to you.